Now in its seventh year, the Apple Watch Pride Edition bands and watch faces illustrate the ways in which the company stands with, supports, and is proudly made up of the LGBTQ+ community. Additional advocacy organizations Apple is supporting include Equality Federation Institute, Equality North Carolina, Equality Texas, Gender Spectrum, GLSEN, Human Rights Campaign, ILGA World, The National Center for Transgender Equality, PFLAG, and SMYAL.

Using a new technique, textile loops were removed to reveal the word “pride” on the band in cursive, creating a three-dimensional look and feel.Īpple is proud to build on its long-running support for LGBTQ+ advocacy organizations working to bring about positive change, from Encircle, an organization that provides life-affirming programs and services for the LGBTQ+ community and their families, to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ+ young people. Apple is also launching a new Shot on iPhone pride campaign on Instagram that captures the essence of artists and figures within the global LGBTQ+ community.

This year’s Pride Edition Sport Loop showcases a color gradient with the word “pride” woven directly into the band.

In celebration of Pride month this June, Apple is releasing two new Pride Edition bands with dynamic Pride watch faces in support of the global LGBTQ+ community and equality movement.